Stuido Ident

When designing our studio ident our first thought was what we were going to call our film company. We realised that if we collaborated our names, ‘Dan’ and ‘Mollie’ we came up with ‘Dollie’ which then became ‘Dollie Productions’. We deemed this appropriate for the name of our production company because a ‘Dolly’ is something that is used in films and by directors when creating a piece of media to create and ensure smooth camera movements.

We first created an ident to start with and after looking at more professional ones we decided that we were not happy with what we created and started to change it.

Above are some images of professional idents that are used by the film companies publishing and that are now know by the public as being signature for that company.

After researching and looking at professional idents I decided that the ident we had created needed to be changed all together rather than just edited. I found that the ident for ‘Pixar’ was the one I liked the most and I feel it is the one that had the most impact because of how modern it was overall. Together, Dan and I brainstormed how we could use Pixar as a platform to brainstorm our own ideas for our own ident and we decided that we would still use the idea of a camera on a dollie.

As you can see from the images above we took the idea of the moving icon from Pixar’s ident. We used and developed that idea so that our ident also had transitions and moved as it was played. The techniques we used gave the impression that as our ident was played the camera and tripod walked across the white backdrop until it was in the positioning of a close up shot in the frame
frame and here we would have the screen turn on with ‘Dollie Productions’ appearing across it.